{"id":1076,"date":"2023-07-21T10:05:46","date_gmt":"2023-07-21T08:05:46","guid":{"rendered":"https:\/\/itineraridelcuore.it\/?page_id=1076"},"modified":"2023-07-21T10:05:46","modified_gmt":"2023-07-21T08:05:46","slug":"marketing-communication","status":"publish","type":"page","link":"https:\/\/itineraridelcuore.it\/en\/marketing-communication\/","title":{"rendered":"Marketing & Communication"},"content":{"rendered":"

Marketing & Communication Plan<\/strong><\/h1>\n

Itineraries of the Heart (Itinerari del Cuore)<\/strong> is the Italian Quality Mark and Product Club project of experiential and sustainable tourism, created by Bitesp \u2013 International Experiential Tourism Exchange, aimed at promoting and developing experiential tourism.<\/p>\n

The goal is to develop a qualitative model for operators involved in experiential and sustainable tourism, interested in distinguishing themselves from competitors for the quality of their tourist experiences and gaining visibility on international markets with a precise qualitative message addressed to consumers and operators, in order to obtain important promotional and commercial advantages.<\/p>\n

The recipients of the project are all the localities and the extended supply chain of companies and operators connected to the tourism sector, in particular: municipalities, localities, local authorities, local development organizations and associations, tour operators, tour operators, travel agencies, incoming operators, hotels and accommodation facilities, museums, restaurants, experience providers, agri-food and food and wine companies, artisan companies, commercial activities, etc.<\/p>\n

All realities that within their tourist offers have an experiential component of any kind that they want to improve and enhance.<\/p>\n

The Project includes the following important initiatives:<\/p>\n

The Italian Quality Mark of Sustainable Experiential Tourism, established by Bitesp to create a quality standard in the field of experiential and sustainable tourism, capable of increasing the competitiveness and level of attraction of the local tourist offer. The goal is to qualitatively enhance the operators and localities that acquire the quality certification.
\nThe Product Club to be created as an aggregation tool for operators adhering to the Quality Mark to create a national network of activities that join forces to achieve a specific promotional objective, optimizing and enhancing marketing strategies,<\/p>\n

Identifying and distinctive elements of the Project<\/p>\n

\u2013 Synergy with BITESP, a reference event, recognized by operators involved in experiential tourism
\n\u2013 Based on the concept of quality sustainable tourism experience
\n\u2013 Greater qualitative recognition
\n\u2013 It will involve a mix of public, private and third sector entities
\n\u2013 It will connect the guest to the territory in a direct, profound and personal way
\n\u2013 It will increase the visibility of the operators
\n\u2013 It will optimize and enhance promo-marketing, thanks to the strength of the network
\n\u2013 Visibility & co-marketing
\n\u2013 Gamification
\n\u2013 Edutainment<\/p>\n

Benefits of the project for participating operators:<\/p>\n

\u2013 Acquisition of quality certification and inclusion in the Product Club<\/p>\n

\u2013 Increased Visibility<\/p>\n

\u2013 Increased sales<\/p>\n

\u2013 Commercial development<\/p>\n

\u2013 Enrichment of the offer<\/p>\n

\u2013 Product innovation<\/p>\n

\u2013 Contribution to promotion<\/p>\n

\u2013 New commercial channel<\/p>\n

\u2013 Quality and improvement path<\/p>\n

\u2013 Participation in a distinctive values \u200b\u200bprogram<\/p>\n

Main marketing and communication activities:<\/p>\n

Marketing and communication activities, to promote both the specific product and the overall \u201cquality brand\u201d image of the operators involved, as well as their tourist experiences.
\nParticipation in fairs and tourist workshops
\nMarketing of experiential tourism offers, through the channel of tourist workshops, in Italy and abroad,<\/p>\n

Online promotion<\/p>\n

\u2013 Website with presentation of the operators with dedicated cards<\/p>\n

\u2013 Promotion on social channels (FB, IG, YT)<\/p>\n

\u2013 Publication of content, images, videos, events, and activities<\/p>\n

\u2013 Email marketing campaigns<\/p>\n

Educational and Workshops<\/p>\n

\u2013 Presentation action for influencers, travel bloggers and journalists
\n\u2013 Upon request, organization of any fam trips for international operators
\n\u2013 Organization of workshops with international biuyers<\/p>\n

\n

\n","protected":false},"excerpt":{"rendered":"

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